Top 5 Photo and Video Apps Performance in New Zealand, Q3 2024

In the third quarter of 2024, New Zealand's photo and video app market on a unified platform showcased intriguing trends across the top five applications.

YouTube: Watch, Listen, Stream saw a notable increase in weekly revenue, starting from approximately $42K in early July and reaching around $60K by the end of September. Weekly downloads hovered around the 4K mark, with a peak of nearly 5K in the last week of September. The app maintained a robust user base, with active users fluctuating between 3.1M and 3.2M throughout the quarter.

Snapchat experienced a steady rise in weekly revenue, beginning at about $21K and escalating to over $34K by late September. Downloads remained stable, generally ranging between 5.5K and 6.4K. The number of active users showed a slight downward trend, averaging around 1.18M.

Canva: AI Photo & Video Editor demonstrated consistent growth in revenue, starting at $13.9K and peaking at about $18.2K in mid-September. Weekly downloads were relatively stable, mostly between 2.9K and 3.9K. Active users displayed a gradual increase, moving from approximately 23K to over 25K by the quarter's end.

Google Photos: Backup & Edit showed a positive revenue trend, rising from around $7K to over $10K by the end of September. Downloads varied slightly, with figures typically ranging from 1.8K to 2.1K. Active users remained steady, fluctuating between 720K and 760K.

Finally, CapCut - Video Editor experienced an upward trajectory in revenue, beginning at $7.8K and reaching approximately $12.9K by the end of the quarter. Weekly downloads showed a similar trend, starting at around 7K and culminating in over 10K. The app's active users generally hovered around 190K, with a slight increase towards the quarter's end.

These insights provide a snapshot of the dynamic app landscape in New Zealand, highlighting the shifts in consumer engagement and monetization strategies. For more detailed analysis and insights, visit Sensor Tower.